The introduction to a business finance course.
My most stylized work to date. My goal with this lined paper/ pen style was to mimic a more "sophisticated" feel while remaining playful and fluid through movement. I had never attempted this style before, and there were a lot of drawbacks; however, the result is some of my best work.
If I were to do this style again, I'd opt for less hand-drawn keyframe animation, though, haha.
The project's style went through several revisions. Originally, it was supposed to be flatter and more cartoony. We agreed that the style didn't match the tone of "business finance" and went back to the drawing board.
Accompanying the original style were characters based off business topics, such as bonds, risk, and investment. These, too, were a bit too much for the serious topic of business finance.
